NITNI, a marketing consultancy
They are offer problems, pricing problems, sales problems or measurement problems wearing a marketing costume. We help you find out which one you have, then fix it, wherever in the business it lives.
45 minutes on Google Meet. No deck, no pitch. Bring the problem you actually have.
These are the questions we ask in the first conversation, whatever the business. The answers usually tell us where the money is leaking before we open a single spreadsheet.
Not "small businesses" or "homeowners". The one who pays fastest, complains least and comes back. Most budgets are spread across three audiences and work for none of them. Pick the one that already loves you, and market to more of them.
The thing you sell and the thing they buy are rarely the same thing. A roofer sells roofs. The homeowner buys a dry Tuesday night. Your offer should sell the second one, and make the price look small next to it. Most businesses we meet are describing the product to people who wanted the result.
If you know what a customer pays you over a year and what it costs to win one, from ads, referrals or search, you can decide almost anything: what to charge, where to spend, who to hire. If you do not, every marketing decision is a guess. These are usually the first two numbers we go and find.
The cheapest customer to win is the one you already have. A lead nobody calls back until Monday. A quote that lands four days later. A happy customer who is never asked to come back or send a friend. About half of what we are called in for lives here, after the sale, and it is the cheapest thing on this page to fix.
If you can answer all four without hesitating, you may not need us. If any of them made you pause, that pause is what the call is for.
Most businesses start with the first or the second. The other two exist because sometimes the thinking is not enough and somebody has to build.
One working session
You bring a plan, an offer, a price list, a campaign, or a number that looks wrong. You leave with a written opinion: what to keep, what to stop and what to test first. Useful before you sign with an agency, a tool or a budget.
Two to three weeks
We go through how the business wins and keeps customers, end to end: offer, pricing, where leads come from, how they are sold, what happens after. It ends in a short report ranked by what each fix would return, and a call to walk through it. Hand it to anyone to execute, including us.
Monthly, for teams that already have hands
A fixed number of hours each month, a monthly review of the numbers, and someone to call before the next decision. Your team does the building. We make sure it is the right building.
When something has to be built
When the answer is a new offer, a landing page, a campaign or a follow-up system, and nobody on your side is placed to build it, we build it with you. In your name, on your accounts, with the keys handed over at the end.
Fees are fixed and agreed before any work starts. We do not take a percentage of your ad spend, because that would pay us to spend more of it.
Every consultancy says it is honest. These are specific enough to be inconvenient.
Ad accounts, domains, analytics, pixels, lists. Created in your name, kept by you. If we ever part ways you lose a supplier, not your infrastructure.
Impressions, reach, likes and clicks are diagnostics, not results. The number at the top of every report is what a customer cost you and what that customer paid you, reconciled against what actually landed in your account.
No borrowed client logos, no awards nobody gave us, no countdown timer counting down to nothing. If a claim invites checking, it has to check out.
Every recommendation arrives with what it assumes and what would prove it wrong. You should be able to argue with us using our own working.
If the problem is the offer rather than the marketing, if the budget will not carry the plan, or if someone else would serve you better, we say so before you spend, not in the third monthly report.
“The consulting we received exceeded our expectations. We got actionable and impactful strategies that led to a 40% lead increase for the same budget.”
“Before working with NITNI, our PPC campaigns were struggling. Now we enjoy a consistent flow of new leads, and our ads finally pay for themselves.”
Both are past clients, quoted with their own names and companies so you can check them. The results are theirs, from their own budgets in their own markets. They are not a forecast of what your business will see.
I have spent twelve years helping businesses get customers. A lot of it was buying attention on Meta, Google and LinkedIn with six-figure budgets, for fintech companies, software companies, law firms and businesses with one van. Most of what I learned was not about the platforms. The businesses that grew had an offer worth more than its price, knew what a customer was worth and what one cost, and had a simple way of keeping people coming back. The ones that struggled usually had a marketing budget pointed at one of those three problems.
That is what NITNI is for. I started it to work directly with owners and their teams, with no account manager in between. If we talk, you talk to me. If we work together, I do the work. And if I think somebody else would serve you better, I will say it on the first call rather than three months into a retainer.
IlanFounder, NITNI
Start here
Bring your numbers if you have them and your questions if you do not. You will leave the call with an opinion either way, whether or not we end up working together.
Book a callOr write to info@nitni.com
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